How much would you pay for a truly one-of-a-kind pair of jeans 
featuring an abstract pattern of scratches and bite arks designed by 
lions at a
Japanese zoo?
Japanese zoo?
Only ten pairs will be available this year, so you’d better be ready to break the piggy bank.
Zoo Jeans are part of a revitalization campaign for Japan’s Tohoku 
region, and were originally thought up at Sendai City’s Tohoku Gakuin 
University.
The first pairs were originally launched in 2014, when lions, 
tigers and bears were given a series of toys wrapped in denim and 
allowed to literally leave their mark on the fabric. 
The toys were then retrieved and the denim was passed over to jeans
 makers who made sure the placement of claw and bite marks on the pants 
was just right. Although very pricey, Zoo Jeans proved extremely 
popular, so this year, the Tohoku Gakuin University is selling another 
10 pairs designed by lions, via online auction.
The two resident designers for 2016-edition Zoo Jeans are Curtis, a
 19-year-old male lion, and O’Neal, a 16-year-old female. On June 25th, 
they had their favorite playthings wrapped in denim and left to work 
their magic on them. The material was then sent to Momotaro and Japan 
Blue, two of the country’s top jeans manufacturers to create 10 unique 
pairs of jeans out of it.
This year’s Zoo Jeans will be sold online on August 1st, with 
auctions starting at 98,000 yen (US$957.55), plus tax, per pair. 
Proceeds will be donated to Yagiyama Zoological Park to be used for 
their animal environment preservation activities.
 
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